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P&G files claim with natural toothpaste marketer.
March 19, 2014
By: Melissa Meisel
Indepdent oral care marketer Hello Products and The Procter & Gamble Company entered into a Stipulated Preliminary Injunction (P.I.) last week in a federal lawsuit currently pending in the Southern District of New York. The lawsuit alleges, among other things, that Hello violated federal advertising laws by claiming that its anti-cavity toothpaste is “99% Natural” when it contains ingredients that are extensively and chemically processed. The P.I. requires that, beginning March 25, Hello P...
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